Salon Voices, a new salon research and reputation management program, leverages the latest technology to help the salon industry in a variety of unique ways. This innovative program offers an excellent business venture for investors who are looking for opportunities in current economic environment.
First, the personal care industry has proven to weather economic storms better than others. Second, the salon industry is projected to be one of the few to experience growth from 2008 through 2018, according to the 2010-11 Occupational Outlook Handbook published by the U.S. Department of Labor’s Bureau of Labor Statistics.
As we move toward the economic recovery, Salon Voices will be positioned perfectly to help the salons of the future with invaluable, time-saving tools and information.
Creating the best salon experience
Growing a salon business requires a multi-pronged approach. Salons need to have access to the most cost-efficient marketing and research tactics. They are looking inside their salons to make sure they are building customer loyalty and understanding how to manage their reputations more proactively than ever. Salon Voices has a solution that builds a strong business case for investors.
- Provides a customizable survey tool so salons can listen more closely to the needs of their clientele and their satisfaction with their salon experiences. Salons use this information to market their successes and make changes to improve their reputations.
- Creates a sense of community by allowing salon clientele to share information, ideas and knowledge.
- Builds a sense of customer loyalty and helps salons minimize the effects of staff attrition.
- Gives salon customers a voice so they can play a role in creating their best salon experience.
- Lets salon customers know they are valued by asking for feedback through the Signature Survey.
- Allows salons to communicate directly with clients between visits and interact with them via social media.
- Makes it easy for salons to take advantage of social media, amplifying traditional word-of-mouth referrals, which have been a crucial marketing tactic for small- to mid-sized salons.
- The Signature Survey provides a powerful market research tool that involves the customer in the salon and lets the salon understand how their customers perceive them.
- Builds a brand signifying excellence through the Salon Voices Crown Rating, envisioned to be a new national rating system similar to hotel and travel rating services.
- Provides a real-time, easy-to-implement market research tactic through the Signature Survey tool.
- Levels the playing field with large chains and franchises that have well-funded marketing budgets.
- Includes salons in a comprehensive directory that extends their national exposure.
- Eliminates the barriers to-entry for salons that don’t have the expertise on staff to manage social media and market research activities.
- Gives salons broader opportunities to generate more revenue from product sales.
Taking Salon Voices to the next level
Salon Voices has a fantastic, creative product roadmap and is planning to secure its first round of Angel funding so it can fulfill its vision and expand its offering. This creates a winning scenario for Salon Voices and its investors.
Contact Norma Doneghy Anderson to learn more about what Salon Voices has in store for salons and salon clients.